Just Another Game

Even though it’s easy to identify the country’s main dailies because of the distinct color schemes of each masthead, incorporating layout changes can prove to be a bit**. Everyone still has to stick to a generally grayscale theme. Even with this “dullness”, the fact still remains — that advertising in newspapers in the Philippines is still the fastest way of reaching the broadest audience, at the least amount of time.

I was sitting inside a coffee shop last week when I saw the latest issue of the Philippine Daily Inquirer. The first page of the newspaper is the image you see on the left. It got me to think, design wise, there’s a reason why they’re #1.

They’re the country’s leading daily simply because they chose to evolve. I found this site that documents all the changes that have happened to the Inquirer’s front page since 1985.

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If rumors are true, then a Pinay video blogger’s efforts can’t possibly compare with the PR Mark Burnett’s Survivor will generate for Philippine tourism. Yes, Survivor might be filming in Camarines Sur islands as you are reading this.

Ngunit nitong nakaraang Holy Week, tourists and even local vacationers—including some celebrities—at pati na rin ang ibang mga mismong taga-Gota Beach sa Agirangan Island na part ng Caramoan Peninsula sa Camarines Sur were not allowed to enter the said beach resort to do their Semana Santa vacation. Doon daw kasi nagsu-shooting ang next season ng Survivor.

Full article can be found here.

Though it started the reality trend on television, Survivor has somehow lost its luster over the past few years. Just another case of same old same old? Maybe so. I guess the people of Camsur should just be glad that the show lasted this long. Hope they don’t jack up their prices though.

*To those who are part of event management groups, don’t you ever wonder how hard it is to keep something of this magnitude under wraps?

*Not long ago, the Philippines was one of the pitstops in The Amazing Race.

Rumors are circulating that the Philippine Basketball Association may soon find a new home in Studio 23. According to my source, the PBA was no longer happy with ABC 5, and that the transfer is 90% sure to push through. The transfer however, may not happen until after the coming conference.

What implications will this have on the country’s premier pay to play league?

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As much as I wanted ABC 5′s attempt to establish itself as one of the “big boys” to succeed (someone really needs to put the two giant networks in their place), things didn’t quite work out the way they wanted it to. One question they should asked themselves from the beginning, was how their big winner would sustain her popularity after the show. Where is the usual debut album? More importantly, where is she now?

Hence, a change had to be made.

The show’s jump from ABC5 to QTV will definitely do wonders for the show’s popularity. More so, it will do wonders for the erstwhile irrelevance of the latter channel.

The personnel changes though, DOWN RIGHT SUCK.

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