Get your dose of GTA IV at Yoshinoya

It’s always an uphill climb getting a videogame publisher to look at the Philippines as a viable market. Trust me, I’ve fought the long battle before. And believe me, receiving a ton of “I’m sorry but we don’t have a market there” letters can really get to you. If Logan and his adamantium lined self can’t fend them pirates off, I shouldn’t feel bad right? I just thought it would take a lot more than Gyudon strips at Yoshinoya to do it.

I don’t know the details, but Rockstar Games in the a promotional deal with Yoshinoya? Similar cross promotional deals have happened locally before. I’ve seen Sega minigames given away as part of Mc Donald’s Happy Meals, Ragnarok Online entered a trade partnership with Milo and an apparel deal with Penshoppe (I even have one of those shirts), and most recently, E-games with this same Japanese resto chain.

I’m sure a lot of gamers are looking at this as a temporary marketing blitz that can help Yoshinoya’s brand positioning towards in the 13-29 market segment. But what the hell right? This is definitely good news. I’m just one of those who still silently wish Sony, Microsoft, and Nintendo can give our 7,000+ islands even the least bit of attention.

A formal press launch for every major console game release shouldn’t be too hard. If anyone’s listening, let’s do it and see how that goes!

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5 thoughts on “Get your dose of GTA IV at Yoshinoya

  1. Rico says:

    Pero isn’t P1,200 relatively cheap for a legit game? :-o

  2. Didi says:

    Hi Alvs!! :) Will link yourblog up tp mine.. :)

  3. [...] banner pictured above, shared by reader Alvin, seems straightforward: plop down P1,300 and you get Gyudon, Shumai, Ice Tea, plus a “GTA [...]

  4. ALvs says:

    @Rico, I’d still rather buy from a store (even if it’s P300 more) lol

    @Didi, hey! why not register your domain para full fledged blogger na talaga :)

  5. Hey, we’re planning on hosting an SF 4 tournament on May 2. Hope you can come. :)

    For more details go to http://sf4philippines.multiply.com/journal/item/1/Revolution_09

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