Online Space of Alvin Jimenez
Get your dose of GTA IV at Yoshinoya
It’s always an uphill climb getting a videogame publisher to look at the Philippines as a viable market. Trust me, I’ve fought the long battle before. And believe me, receiving a ton of “I’m sorry but we don’t have a market there” letters can really get to you. If Logan and his adamantium lined self can’t fend them pirates off, I shouldn’t feel bad right? I just thought it would take a lot more than Gyudon strips at Yoshinoya to do it.
I don’t know the details, but Rockstar Games in the a promotional deal with Yoshinoya? Similar cross promotional deals have happened locally before. I’ve seen Sega minigames given away as part of Mc Donald’s Happy Meals, Ragnarok Online entered a trade partnership with Milo and an apparel deal with Penshoppe (I even have one of those shirts), and most recently, E-games with this same Japanese resto chain.
I’m sure a lot of gamers are looking at this as a temporary marketing blitz that can help Yoshinoya’s brand positioning towards in the 13-29 market segment. But what the hell right? This is definitely good news. I’m just one of those who still silently wish Sony, Microsoft, and Nintendo can give our 7,000+ islands even the least bit of attention.
A formal press launch for every major console game release shouldn’t be too hard. If anyone’s listening, let’s do it and see how that goes!
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| Print article | This entry was posted by Alvin Jimenez on April 6, 2009 at 11:54 pm, and is filed under Gaming. Follow any responses to this post through RSS 2.0. You can leave a response or trackback from your own site. |


about 1 year ago
Pero isn’t P1,200 relatively cheap for a legit game?
about 1 year ago
Hi Alvs!!
Will link yourblog up tp mine..
about 1 year ago
@Rico, I’d still rather buy from a store (even if it’s P300 more) lol
@Didi, hey! why not register your domain para full fledged blogger na talaga
about 1 year ago
Hey, we’re planning on hosting an SF 4 tournament on May 2. Hope you can come.
For more details go to http://sf4philippines.multiply.com/journal/item/1/Revolution_09