If you’re a Filipino and have spent s lot of time abroad (or has more or less made the choice to not watch TV anymore), you probably pay Inquirer.net a visit more than once or twice per day. I’m talking about the most visited Filipino-run news site in the world here fellas. That’s how popular this site is.

But for rumors of the site to halt operations permanently? If there is some truth to this particular news item, I’m sure it’s going to be a huge blow to not only the manpower they currently have, but more importantly and on a wider perspective, makes you ask if there’s currently a viable online content business that will survive these hard times in the Philippines.

Here’s a link to the article Inquirer gobbles its future.

As things are shaping up within the Prieto-Rufino media empire, not only would the dinosaur Inquirer save the money-losing Web operations, the Inquirer.net as a corporate entity would be collapsed and be folded into the Philippine Daily Inquirer, which, despite the similar names, has a different shareholding structure altogether.

If anything, I  think operating independently from the country’s most widely read newspaper was not a good decision. Why? Because the newspaper and website are catering to two entirely different markets. The print version caters to the ordinary Juan who rides the bus or MRT on his way to work. Inquirer.net on the other hand, is targeted towards people abroad (or people like me who don’t need to read about their daily news on paper).

It wouldn’t matter if both mediums contained the same content, don’t you think? What a price to pay for “creative space to innovate”.

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