Online Advertising — Where do you draw the line?
As one of my former bosses used to say, “There’s nothing impossible on the Internet. All you need are the right people and enough resources.” As proven by Nokia in their current Pinoyexchange ad, they obviously have a lot of both.
In today’s world of Friendster Facebook pages, Blogspot diaries, and Multiply accounts, at what point do you say no to an advertiser?
If this particular execution was being carried out by a personal blog, I would understand. But for Pinoyexchange to allow their site to be defaced by a single advertiser? I don’t know how much exactly Nokia paid for this, but c’mon, I’ve always thought Pinoyexchange was better (and definitely bigger) than that.
While Internet advertising is still in its infancy in the Philippines, I’ll make it a point to do my part (through this blog) in ridding the online space of this already vicious cycle. Expect me to blow the whistle in future posts.
Check out the UAAP page. There’s something amusing about having GSM blue be the main advertiser for College Sports forum…
Alvin, what’s your take on websites that places competing brands in the same page? I’ve seen one lately wherein two major telcos are advertising in the same page..is it the publisher’s fault?
With magazines, competing brands usually need to be informed if a. A competing brand is on the succeeding page, and b. if a competing brand is sponsoring a big section in the magazine.
Online, unless there’s a product “lockout” clause in the advertising contract, I don’t think there’s exclusivity.
Nevertheless, I think it is the publisher’s duty to tell the competing brand that their competitor has ads on the site.
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There should be a more regional specific ad provider here in the Philippines. All I get with Google Ads are ads that are not really related to what I write about.
Blog Bank is one but I don’t think any one knows about them.
PEX may be following the lead of some big-time websites based in other countries. Gawker Media sites, for instance, theme their blog sites to match a sponsor’s look. Though the user is still given the opportunity to revert back to the “default” theme.
Naks. “Publishng Veteran”