I have this “Pending Blogposts” folder on my desktop. When I see something I’d want to share my thoughts on, I just dump it in the thing. Man, I’ve sure got a lot of catching up to do. Because of work and my FHM sports blog, I’ve mildly neglected JustAnotherGame. Hopefully, my post frequency can go back to about 2-3 posts per week. Hopefully.

Anyway, one thing I loved doing when I was still working in Summit was to comment on magazine covers. You’d be surprised at the number of tweaks/innovations/changes (or whatever you want to call them) magazines do in order to “stand out”.

So here goes. I’ll be following no specific formula. You’ll be seeing much more of posts like this in the future.

Cameron Diaz May 2008 GQ Cover

The reason why I took special attention to this cover is quite simple — the concept of the shoot itself.

Guy 1: Oh, let’s get Cameron to pose in a 2-piece bikini on top of some building in Los Angeles.

Guy 2: Er, why are we going to do that?

Guy 1: Because it’ll sell no matter what.

Guy 2: Rrrriiitteee.

The magazine has no cover lines, and yet, you know the magazine is enough to warrant a pick up. Though Cameron’s picture isn’t as engaging as let’s say, a shot with her looking straight into the lens, the pose exudes a “I’m hot and I know it. Now, down on your knees” type of sexiness. Her lines are all well accentuated against the backdrop of the city.

They still used sex as a draw-in, but execution was done in a very, very classy way.

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