Rumors are circulating that the Philippine Basketball Association may soon find a new home in Studio 23. According to my source, the PBA was no longer happy with ABC 5, and that the transfer is 90% sure to push through. The transfer however, may not happen until after the coming conference.

What implications will this have on the country’s premier pay to play league?

1. It will fortify Studio 23’s hold on local sports coverage supremacy. More than this however, is the station’s potential to expand its viewership. Expect them to take advantage of the kabarkada moniker to the hilt. We all know how popular basketball is in the country.
2. More importantly, expect coverage to improve drastically. Better in-game graphics and commentaries (Please get rid of Quinito Henson) are to be expected.
3. Expect more cross promotional activites. Imagine PBA stars guesting on an episode of The Buzz, Wheel of Fortune, or (ulp!) Maalaala Mo Kaya. Wag naman sana

Though league attendance has suffered in previous years, the transfer of the PBA to ABS-CBN may finally give it the marketing push that it sorely needs.

As for Tony Boy Cojuangco and ABC 5? Look at is this way — last time I cheked, he still has Gretchen.

*I got my information from someone who works at one of ABS-CBN’s radio stations.