Who is Shawn Yao and the Rogue Magazine Mystery
If you love browsing magazines, then you’ve probably picked up and looked at KC Concepcion’s Rogue Magazine cover. No doubt about it, the Megastar’s daughter is destined for stardom. She doesn’t just qualify as eye candy, she’s one helluva’ talented woman as well. How can someone be so perfect?
These reasons though, aren’t why you can no longer find a KC Concepcion Rogue Magazine issue on the newsstands (you can check out the pics here).
Anytime a magazine sells out at least 85% of its monthly print run, you can expect good returns on your monthly investment.
WHAT IF, someone just suddenly decides to purchase all available copies? This strategy was actually explored when a famous men’s magazine launched a year or two ago. While this move would have prevented the title from making a big splash in the magazine market (by preventing it from falling into the hands of potential repeat purchasers), it would definitely raise the public’s curiosity. Anyone remember the infamous Diana Zubiri shoot on Edsa? Any red-blooded male would.
I’m not familiar with Rogue’s true circulation, but whispers from publishing circles indicate that a family (with family name Yao) has indeed bought every available Rogue Magazine out there.
Want to find out why?
The woman in the picture above is Shawn Yao — model, cosplayer, and photography buff. She’s such a fan of photography that she agreed to bare the twins for the camera (why am I not surprised that Quark Henares was somehow involved in this). Apparently, her family wasn’t too happy about it, so they ended up buying every single copy out there. That’s P185 x God knows how many that are out there.
Word of advice for all male mags out there who want to sell out all their issues. Just convince a member of a rich family to bare it all for the viewing public. 
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February 19th, 2008 at 11:53 am
You were the first one to blog about it. I seem to be the second, here.
February 20th, 2008 at 8:16 am
Wow, that family is crazy!
February 21st, 2008 at 3:08 am
This is crazy! Got me a copy and as with all Rogue issues, I enjoyed this one. Absolutely awesome photos of Shawn and KC! To be fair, all the shots are truly in good taste. Just what finely crafted photos should be. As expected from Juan Caguicla (Shawn’s) and Mark Nicdao (KC’s).
So what’s the fuss from the quirky rich families? Come on, it’s the 21st century! I assume Shawn’s an adult, can decide for herself and flaunt her beaut-bod anyway she wants. And add a feather to her cap too!
Congrats to Rogue - this is now a collector’s issue. Any reprints in the offing?
February 23rd, 2008 at 10:52 pm
wow 85% is actually a fantastic number to behold. usually, a conservative 40% is given as sales, excluding the ones you give out as complimentary copies to agencies and coffee shops.
February 24th, 2008 at 9:07 am
At Summit, 85% is really a normal/achievable target, with some titles such as FHM and Yes! even reaching 90% on some of the good months
February 25th, 2008 at 11:35 pm
I just bought a copy of this. I guess there are still a few left.
February 26th, 2008 at 8:54 pm
i wonder if MAD MAD FUN is gonna fire her sexy ass?
March 9th, 2008 at 11:29 pm
I believe that by posting this article is very unjust. Based on the 8th commandment, thou shall not bare false witness, it is improper for a person to tell something to the people who does not have the right to know. By doing such an act . You’re degrading her dignity in exposing this nudity, how could you such a thing? Don’t abuse the power of media.
March 9th, 2008 at 11:44 pm
Dear anonymous poster,
1. One look at the images in the magazine and you will see that the pictures were obviously shot with her consent.
2. “It is improper for a person to tell something to the people who does not have the right to know”
The magazines are being sold in the newsstands.
If you’re going to be mad at someone, be mad at the people who convinced her to come out like that. If the shots were stolen, then that I think is abuse of the power of media.
For the record, I did not find the shoot offensive at all.
April 1st, 2008 at 5:27 pm
OMG! I know her! Hahaha… I heard too that her family bought lots of copies…
April 17th, 2008 at 4:01 pm
Although my comment is late, I just got to say:
Dear anonymous poster,
Grow a brain before quoting the Bible to prove a point. No, I’m not offended since you quoted the Bible. I’m offended you posted a comment whilst your brain was non-existent in your noggin’.
June 10th, 2008 at 6:49 pm
Kudos to the one who posted. But shame on Shawn (or Kimberly to be exact). You’re a shame to the Chinese community. There’s a line between liberalism and sheer disgusting immorality. Thank God you’re not in my family.
July 8th, 2008 at 1:55 pm
more power to rogue - their portrayal of women as they should be is to be applauded.
August 19th, 2008 at 9:47 pm
that girl up there is my sister.