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I’ve been waiting to post some information about this (until I got some insider info), and I guess now is the perfect time. :)

I just don’t understand why they would start with a Blogspot blog to “formally” announce it. How “class A” of them. The blog can be found here, but let me dissect their statements one by one and give my take on things.

Our very first issue will come out this April. Targeting a select group of readers belonging to the A market with 80,000 circulation. PLAYBOY readers are highly discerning Men and Women who are at least 25 years old with high disposable income, are well-traveled and highly-educated, who values their lifestyles. They are also goal oriented and wants to be updated with the latest trends in the market.

If you’ve been in the advertising industry long enough, you will know for a fact that 80,000 Zobels and Ayalas do not exist. Look for pa-cool elementary and high school kids to use the magazine to elevate their er, stature.

Kid 1: Ey, look what I’ve got, Playboy. Mas pang mature market ito, FHM at Maxim, wala yan! At least dito kita yun, ano, ano nya. Secret lang natin toh ah. Ano pahiram mo na ba sakin yung Jenna Jameson mo?
Kid 2: Lul mo.

Each Month we create Playboy to SURPRISE the readers, So that each month he comes back to what’s new. No limits on editorial topics, we entertain, amuse, provoke, titillate and inspire our readers

No limits on editorial topics? If you are able to put a half-naked woman on the cover (and full frontals inside), that I think is self explanatory.

Editorial Elements:

· Features – cover the real people in society who are known and successful
· pictorials and celebrities
· Playboy Interview
· Playboy advisor
· Pictorials: Playmates and celebrities
· Playmates Centerfold
· Editorial Voice: A mentor to men interested in LIFE
· Humor
· Fashion and Lifestyle
· Personalities, Profile trends
We are preparing for our big launch on March 15, 2008

Make no mistake about it, people will buy the first few issues out of curiosity, but 90% of the time, they will buy it depending on who’s on the cover.

The big question is, will it ever make it to publication? My take on this (and the juicier stuff) in my next blog post. :)

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