Internet Marketing Bootcamp now a weekly affair
Until now, a lot of people still ask me what I do. Even my dad asked me the other week if I could get my hands on an expensive replacement part for his Mazda Tribute. How do I put this — we’re the marketing arm of one of the largest online car part retailers in the US, and yet, I can’t get my hands on any kind of auto part. Bah.
Funny eh? Well, that’s exactly why we have these Internet Marketing Bootcamps, so we can fully explain ourselves. I know what you’re thinking, not another seminar. You have to remember, it’s not about me, or any of my fellow speakers. It’s about how Internet Marketing in the Philippines will take off within the next few years, and how YOU can be part of it.
Just click on this link to find out what I mean. The best thing about it? It’s free. Sign up now!
On Philippine/Pinoy Idol
As much as I wanted ABC 5’s attempt to establish itself as one of the “big boys” to succeed (someone really needs to put the two giant networks in their place), things didn’t quite work out the way they wanted it to. One question they should asked themselves from the beginning, was how their big winner would sustain her popularity after the show. Where is the usual debut album? More importantly, where is she now?
Hence, a change had to be made.
The show’s jump from ABC5 to QTV will definitely do wonders for the show’s popularity. More so, it will do wonders for the erstwhile irrelevance of the latter channel.
The personnel changes though, DOWN RIGHT SUCK.
Macbook Air a Hoax!
Only Steve Jobs could have sent ripples down every technophile’s spine like he did more than a week ago. As this blogger has learned, everything is just to good to be true!
On Internet Marketing and Self-promotion
Part of my duties as a publisher in my previous job was to present the brand I was handling to potential advertisers. Not only did I have to make tailor made presentations to each advertiser, I had to make sure that I was available whenever they had concerns or requests that had to be addressed. If there’s one thing I learned about myself through that practice, it’s that self promotion made me uncomfortable.
- I used to work with FHM.
- I launched the first local videogame magazine in the Philippines.
- I worked with the biggest gadget magazine in the country.
- I handled the Philippine edition of the world’s largest and most influential men’s magazine.
You know what, even if these things are hard to say, this stuff is true.
Playboy Philippines’ First Cover Girl?
I know, I know, this is my third consecutive post regarding Playboy Philippines. It wasn’t really a choice. News just keeps on coming in, and I’m sure no one’s complaining.
In my previous post, I mentioned that Playboy should follow the route of C! and Manifesto, and have the title distributed by Mega Publishing. Apparently, C! publishing is bringing in Playboy! What this bodes for Manifesto, no one knows for sure, but there is a definite overlap in terms of target market.
On to the juicier stuff. Do you want to know who the first cover of Playboy Philippines will be?
My Prediction for Playboy Philippines
Cover Price: P170-P200
Initial Circulation: 40,000 copies
Target Market: 18-30, Majority will still be C Market Readers
Why P170-200 bucks? Because they’re trying to position themselves as a magazine for the A market (sure, sure). For the curious ones, FHM is at P125 and Maxim is at P140, while Manifesto and Rogue are at P170 (if I’m not mistaken)
Initial circulation would then be at 40k (a million if they get Anne Curtis), for the simple reason that no magazine in the Philippines can make it to 80,000 in a whim.
The business model? Here is my take.
