Online Space of Alvin Jimenez
Archive for January, 2008
Internet Marketing Bootcamp now a weekly affair
Jan 29th
Until now, a lot of people still ask me what I do. Even my dad asked me the other week if I could get my hands on an expensive replacement part for his Mazda Tribute. How do I put this — we’re the marketing arm of one of the largest online car part retailers in the US, and yet, I can’t get my hands on any kind of auto part. Bah.
Funny eh? Well, that’s exactly why we have these Internet Marketing Bootcamps, so we can fully explain ourselves. I know what you’re thinking, not another seminar. You have to remember, it’s not about me, or any of my fellow speakers. It’s about how Internet Marketing in the Philippines will take off within the next few years, and how YOU can be part of it.
Just click on this link to find out what I mean. The best thing about it? It’s free. Sign up now!
On Philippine/Pinoy Idol
Jan 27th
As much as I wanted ABC 5’s attempt to establish itself as one of the “big boys” to succeed (someone really needs to put the two giant networks in their place), things didn’t quite work out the way they wanted it to. One question they should asked themselves from the beginning, was how their big winner would sustain her popularity after the show. Where is the usual debut album? More importantly, where is she now?
Hence, a change had to be made.
The show’s jump from ABC5 to QTV will definitely do wonders for the show’s popularity. More so, it will do wonders for the erstwhile irrelevance of the latter channel.
The personnel changes though, DOWN RIGHT SUCK.
Macbook Air a Hoax!
Jan 26th
Only Steve Jobs could have sent ripples down every technophile’s spine like he did more than a week ago. As this blogger has learned, everything is just to good to be true!
On Internet Marketing and Self-promotion
Jan 24th
Part of my duties as a publisher in my previous job was to present the brand I was handling to potential advertisers. Not only did I have to make tailor made presentations to each advertiser, I had to make sure that I was available whenever they had concerns or requests that had to be addressed. If there’s one thing I learned about myself through that practice, it’s that self promotion made me uncomfortable.
- I used to work with FHM.
- I launched the first local videogame magazine in the Philippines.
- I worked with the biggest gadget magazine in the country.
- I handled the Philippine edition of the world’s largest and most influential men’s magazine.
You know what, even if these things are hard to say, this stuff is true.
Playboy Philippines’ First Cover Girl?
Jan 21st
I know, I know, this is my third consecutive post regarding Playboy Philippines. It wasn’t really a choice. News just keeps on coming in, and I’m sure no one’s complaining.
In my previous post, I mentioned that Playboy should follow the route of C! and Manifesto, and have the title distributed by Mega Publishing. Apparently, C! publishing is bringing in Playboy! What this bodes for Manifesto, no one knows for sure, but there is a definite overlap in terms of target market.
On to the juicier stuff. Do you want to know who the first cover of Playboy Philippines will be?
My Prediction for Playboy Philippines
Jan 20th
Cover Price: P170-P200
Initial Circulation: 40,000 copies
Target Market: 18-30, Majority will still be C Market Readers
Why P170-200 bucks? Because they’re trying to position themselves as a magazine for the A market (sure, sure). For the curious ones, FHM is at P125 and Maxim is at P140, while Manifesto and Rogue are at P170 (if I’m not mistaken)
Initial circulation would then be at 40k (a million if they get Anne Curtis), for the simple reason that no magazine in the Philippines can make it to 80,000 in a whim.
The business model? Here is my take.
And so, Playboy Philippines Begins
Jan 17th
I’ve been waiting to post some information about this (until I got some insider info), and I guess now is the perfect time. 
I just don’t understand why they would start with a Blogspot blog to “formally” announce it. How “class A” of them. The blog can be found here, but let me dissect their statements one by one and give my take on things.
Our very first issue will come out this April. Targeting a select group of readers belonging to the A market with 80,000 circulation. PLAYBOY readers are highly discerning Men and Women who are at least 25 years old with high disposable income, are well-traveled and highly-educated, who values their lifestyles. They are also goal oriented and wants to be updated with the latest trends in the market.
If you’ve been in the advertising industry long enough, you will know for a fact that 80,000 Zobels and Ayalas do not exist. Look for pa-cool elementary and high school kids to use the magazine to elevate their er, stature.
Kid 1: Ey, look what I’ve got, Playboy. Mas pang mature market ito, FHM at Maxim, wala yan! At least dito kita yun, ano, ano nya. Secret lang natin toh ah. Ano pahiram mo na ba sakin yung Jenna Jameson mo?
Kid 2: Lul mo.
This is my Most Hated Showband Song
Jan 16th
But hey, how many companies do you know that can pull off something like this in a few days? Be one of us and visit USAutoParts.com.ph
When Quad Core Processing just isn’t enough.
Jan 9th
As if it isn’t enough that we’re less than a week away from Macworld, Apple unleashes this beast upon us. You sometimes have to wonder, how do these people come up with this stuff?
I just can’t wait for January 15th!